About Us

Welcome to Surfside Chic

There's a particular kind of calm that comes from a home that feels like the coast - light, unhurried, a little salt-washed. Bringing that feeling into real rooms is the whole reason Surfside Chic Decor exists.

I'm Jennifer, and I started Surfside Chic because I grew up spending every summer on the Jersey shore, and I've been chasing that breezy, open-window feeling in every home I've had since. Somewhere along the way I realized the part I loved most was the hunt: finding the pieces that make a space feel effortlessly coastal without tipping into kitsch.

That's really what Surfside Chic is - a filter. I don't stock everything labeled "beachy." No plastic starfish, no anchors on every surface. I look for rattan and natural texture, hand-painted porcelain, watercolor art, and quiet, timeless pieces - the kind you'd find in a well-loved home near the water, and I gather the best of them in one place, so you don't have to dig.

Every collection here is chosen the way I'd choose for my own home: for craftsmanship, for that unhurried coastal feeling, and for pieces that still look right ten summers from now.

Behind the site is a real person - hi, that's me - and I'm genuinely here if you need a hand: styling a shelf, deciding between two mirrors, or tracking down something you saw and loved. Reach me anytime at info@surfsidechic.com.

Thanks for being here. Have a look around — I hope you find something that makes your home feel a little more like the shore.